All expertise

Executive expertise

Real Estate Development

Market-led development strategy from opportunity assessment through execution.

Overview

Across ASSETS and my later portfolio leadership roles, I combined project sourcing, market studies, pricing, partnership development and sales strategy with practical oversight of large residential and institutional development programmes.

Focus areas
  • Project sourcing and opportunity assessment
  • Market studies, feasibility and pricing strategy
  • Development and sales oversight
  • Partnerships, fundraising and stakeholder coordination

Relevant Experience

2006 — 2018

Co-Founder & Executive Partner

ASSETS Real Estate Investment

I managed projects exceeding Saudi riyals 7.5 billion, including development and sales activity for a 4,000-unit housing project.

Full role & institution
2018 — 2023

Secretary-General & CEO

King Abdulaziz Endowment for Al-Ain Al-Aziziah

I oversaw studies, planning, design and construction activity across multiple real estate initiatives.

Full role & institution
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